UX/UI Designer with 4+ years of experience building intuitive interfaces and scalable design systems. Based in Manchester.
From intuitive UX to scalable design systems, my work is driven by curiosity, precision, and a deep passion for crafting meaningful digital experiences that empower users and teams alike.
Services
( 1 )
UX/UI Design
User journey analysis
Mobile-first design
WCAG optimisation
( 1 )
UX/UI Design
User journey analysis
Mobile-first design
WCAG optimisation
( 1 )
UX/UI Design
User journey analysis
Mobile-first design
WCAG optimisation
( 2 )
Design Systems
Tokenisation
Cross-platform component libraries
Documentation & guidelines
( 2 )
Design Systems
Tokenisation
Cross-platform component libraries
Documentation & guidelines
( 2 )
Design Systems
Tokenisation
Cross-platform component libraries
Documentation & guidelines
( 3 )
Product Design
Wireframing & prototyping
Usability testing
Data-informed iteration
( 3 )
Product Design
Wireframing & prototyping
Usability testing
Data-informed iteration
( 3 )
Product Design
Wireframing & prototyping
Usability testing
Data-informed iteration
( 4 )
Mentorship & Growth
Knowledge sharing within teams
Supporting junior designers
Promoting a collaborative, learning-driven culture
( 4 )
Mentorship & Growth
Knowledge sharing within teams
Supporting junior designers
Promoting a collaborative, learning-driven culture
( 4 )
Mentorship & Growth
Knowledge sharing within teams
Supporting junior designers
Promoting a collaborative, learning-driven culture
I’m Val, a UX/UI Designer passionate about crafting seamless, accessible, and meaningful digital experiences. With over 4 years of experience across product and web design, I specialise in turning data-driven insights into intuitive, visually cohesive interfaces.
Dec 2023 – Present
UX/UI Designer
Manchester City
• Redesigned key touchpoints in the digital ticketing journey, reducing drop-off rates by 18% and increasing mobile ticket purchases by 22%.
• Conducted user journey analysis across web and app platforms, identifying friction points that improved task completion by 35%.
• Led the creation of a design system that improved design-to-dev handoff efficiency by 30% and overall consistency by 50%.
Dec 2023 – Present
UX/UI Designer
Manchester City
• Redesigned key touchpoints in the digital ticketing journey, reducing drop-off rates by 18% and increasing mobile ticket purchases by 22%.
• Conducted user journey analysis across web and app platforms, identifying friction points that improved task completion by 35%.
• Led the creation of a design system that improved design-to-dev handoff efficiency by 30% and overall consistency by 50%.
Dec 2023 – Present
UX/UI Designer
Manchester City
• Redesigned key touchpoints in the digital ticketing journey, reducing drop-off rates by 18% and increasing mobile ticket purchases by 22%.
• Conducted user journey analysis across web and app platforms, identifying friction points that improved task completion by 35%.
• Led the creation of a design system that improved design-to-dev handoff efficiency by 30% and overall consistency by 50%.
2021 – Dec 2023
Web Designer
Buy It Direct
• Designed engaging web graphics and custom layouts, improving user engagement by 25% and social shares by 20%.
• Collaborated with developers to deliver optimised site designs that increased conversion rates by 1% and extended session duration by 20%.
• Executed A/B testing for design optimisation, resulting in 15% lower bounce rates and 1% conversion growth.
2021 – Dec 2023
Web Designer
Buy It Direct
• Designed engaging web graphics and custom layouts, improving user engagement by 25% and social shares by 20%.
• Collaborated with developers to deliver optimised site designs that increased conversion rates by 1% and extended session duration by 20%.
• Executed A/B testing for design optimisation, resulting in 15% lower bounce rates and 1% conversion growth.
2021 – Dec 2023
Web Designer
Buy It Direct
• Designed engaging web graphics and custom layouts, improving user engagement by 25% and social shares by 20%.
• Collaborated with developers to deliver optimised site designs that increased conversion rates by 1% and extended session duration by 20%.
• Executed A/B testing for design optimisation, resulting in 15% lower bounce rates and 1% conversion growth.
2021 – Present
Freelance UX/UI Designer
Freelance
• Partnered with clients across education, E-com and tech sectors to deliver responsive, user-centered design solutions.
• Led a full redesign of an educational platform, increasing conversions by 40%.
• Ensured strong mobile performance and accessibility standards across all deliverables.
2021 – Present
Freelance UX/UI Designer
Freelance
• Partnered with clients across education, E-com and tech sectors to deliver responsive, user-centered design solutions.
• Led a full redesign of an educational platform, increasing conversions by 40%.
• Ensured strong mobile performance and accessibility standards across all deliverables.
2021 – Present
Freelance UX/UI Designer
Freelance
• Partnered with clients across education, E-com and tech sectors to deliver responsive, user-centered design solutions.
• Led a full redesign of an educational platform, increasing conversions by 40%.
• Ensured strong mobile performance and accessibility standards across all deliverables.
Tools
Framer
No-code web design
Framer
No-code web design
Framer
No-code web design
Wordpress
No-code web design
Wordpress
No-code web design
Wordpress
No-code web design
Figma
General Design Tool
Figma
General Design Tool
Figma
General Design Tool
Photoshop
Image editing
Photoshop
Image editing
Photoshop
Image editing
Illustrator
Graphic design
Illustrator
Graphic design
Illustrator
Graphic design
HTML
Front end development
HTML
Front end development
HTML
Front end development
CSS
Front end development
CSS
Front end development
CSS
Front end development
Javascript
Front end development
Javascript
Front end development
Javascript
Front end development
Jira
Task management tool
Jira
Task management tool
Jira
Task management tool
Asana
Task management tool
Asana
Task management tool
Asana
Task management tool
Slack
Communication
Slack
Communication
Slack
Communication
Microsoft teams
Communication
Microsoft teams
Communication
Microsoft teams
Communication
FAQs
I collaborate with businesses, startups, and creative teams looking to elevate their digital experiences. My work spans across sports, e-commerce, education, WEB 3 and more.
I specialise in UX/UI design, design systems, and product interface design. I also offer web design, accessibility optimization, and creative direction for digital teams looking to scale consistency and visual impact.
Every project starts with understanding users and business goals. I begin with research and journey mapping to identify friction points, followed by rapid prototyping and iterative testing. My process combines user empathy with data insights to create experiences that are both intuitive and measurable.
Absolutely. I often support teams beyond the design phase — refining components, running usability reviews, and ensuring smooth design-to-development transitions. Long-term collaboration allows me to help teams evolve and maintain product quality over time.
It depends on the scope. For small-scale feature updates or interface refreshes, I usually deliver within 2–4 weeks. For complete product design or design system builds, projects often range from 6–12 weeks, including testing and developer collaboration.
Success for me is when design decisions translate into real results — improved task completion, higher conversion, stronger engagement, or better accessibility compliance. I track performance using usability testing, analytics, and user feedback loops post-launch.
I collaborate with businesses, startups, and creative teams looking to elevate their digital experiences. My work spans across sports, e-commerce, education, WEB 3 and more.
I specialise in UX/UI design, design systems, and product interface design. I also offer web design, accessibility optimization, and creative direction for digital teams looking to scale consistency and visual impact.
Every project starts with understanding users and business goals. I begin with research and journey mapping to identify friction points, followed by rapid prototyping and iterative testing. My process combines user empathy with data insights to create experiences that are both intuitive and measurable.
Absolutely. I often support teams beyond the design phase — refining components, running usability reviews, and ensuring smooth design-to-development transitions. Long-term collaboration allows me to help teams evolve and maintain product quality over time.
It depends on the scope. For small-scale feature updates or interface refreshes, I usually deliver within 2–4 weeks. For complete product design or design system builds, projects often range from 6–12 weeks, including testing and developer collaboration.
Success for me is when design decisions translate into real results — improved task completion, higher conversion, stronger engagement, or better accessibility compliance. I track performance using usability testing, analytics, and user feedback loops post-launch.
I collaborate with businesses, startups, and creative teams looking to elevate their digital experiences. My work spans across sports, e-commerce, education, WEB 3 and more.
I specialise in UX/UI design, design systems, and product interface design. I also offer web design, accessibility optimization, and creative direction for digital teams looking to scale consistency and visual impact.
Every project starts with understanding users and business goals. I begin with research and journey mapping to identify friction points, followed by rapid prototyping and iterative testing. My process combines user empathy with data insights to create experiences that are both intuitive and measurable.
Absolutely. I often support teams beyond the design phase — refining components, running usability reviews, and ensuring smooth design-to-development transitions. Long-term collaboration allows me to help teams evolve and maintain product quality over time.
It depends on the scope. For small-scale feature updates or interface refreshes, I usually deliver within 2–4 weeks. For complete product design or design system builds, projects often range from 6–12 weeks, including testing and developer collaboration.
Success for me is when design decisions translate into real results — improved task completion, higher conversion, stronger engagement, or better accessibility compliance. I track performance using usability testing, analytics, and user feedback loops post-launch.